About Li'l Sprouts:
At Li'l Sprouts, we're on a mission to redefine baby nutrition in India, offering wholesome, natural, and convenient food options for every little one. We're a fast-paced, innovative e-commerce startup building our brand from the ground up, embracing technology to connect with parents and deliver unparalleled value.
The Opportunity:
Are you a digital marketing enthusiast with a knack for technology and a passion for making things happen? Do you thrive in a fast-paced, startup environment where your ideas can directly impact growth? We're seeking a highly motivated and AI-savvy Social Media & Performance Marketing Intern to join our lean, agile team. This isn't just about managing posts; it's about building our digital presence from scratch, leveraging cutting-edge AI tools, and driving measurable results. If you're a go-getter who loves to learn, experiment, and set up efficient systems, this role is for you!
What You'll Do (Responsibilities):
- AI-Powered Content Creation: Generate engaging social media captions, ad copy, blog ideas, and website content using AI writing tools (e.g., Jasper, Copy.ai, ChatGPT). Utilize AI image/video generators (e.g., Midjourney, Canva AI) to create stunning visuals and videos for all platforms. Experiment with AI tools for content repurposing and optimization across different channels (Instagram, Facebook, YouTube, LinkedIn).
- Social Media Management & Growth: Develop and implement organic social media strategies from the ground up, identifying key trends and audience engagement opportunities. Schedule and publish content efficiently using AI-powered scheduling tools. Monitor social media performance, analyze trends, and identify opportunities for growth using AI analytics tools. Engage with our online community, respond to comments, and foster brand loyalty.
- Performance Marketing Support: Assist in setting up and optimizing paid ad campaigns across platforms like Meta (Facebook/Instagram Ads) and Google Ads, utilizing AI features for targeting and bidding. Help conduct keyword research and audience segmentation using AI-driven insights. Monitor campaign performance, gather data, and assist in generating reports with the aid of AI data analysis tools. Identify opportunities for A/B testing and optimization using AI-powered suggestions.
What We're Looking For (Skills & Qualifications):
- A True Go-Getter: Self-starter with a proactive attitude, eager to take initiative and solve problems independently.
- AI Enthusiast: Demonstrated curiosity and willingness to extensively use and experiment with various AI tools for content creation, analysis, and automation. (Experience with specific tools like Jasper, Midjourney, Canva AI, ChatGPT, Grammarly AI features, social media analytics AI is a huge plus!)
- Digital Marketing Acumen: Basic understanding of social media platforms, digital advertising concepts, and e-commerce fundamentals.
- Eager to Learn & Adapt: Open to new ideas, quick to grasp new concepts, and comfortable in a dynamic, fast-evolving startup environment.
- Strong Communication: Excellent written and verbal communication skills to craft compelling copy and interact effectively.
- Creative Flair: A knack for generating fresh ideas and thinking outside the box for content and campaigns.
- Organizational Skills: Detail-oriented with the ability to manage multiple tasks and deadlines.
- Bonus Points: Experience with any e-commerce platform (e.g., Shopify, WooCommerce), Basic knowledge of graphic design principles or tools (even Canva), Previous internship or personal project experience in digital marketing, Familiarity with the Indian consumer market, especially for baby products.