Overview

Kenko is an AI-powered CRM for fitness and wellness businesses, serving a wide range of clients including yoga studios, pilates centers, gyms, CrossFit, spas, saunas, massage, cryotherapy, red-light therapy, chiropractors, and physical therapy. Our mission is to empower 100,000 fitness and wellness businesses globally with an integrated solution covering Marketing, Operations, Member Experience, and AI Assistants.

As a Sales Development Representative (SDR), you will be the initial contact for prospective customers. This is an inside sales role primarily focused on cold calling outbound leads to schedule meetings for Account Executives. Your performance is measured by qualified opportunities generated from your booked meetings.

Responsibilities

• Introduce Kenko to prospective customers via cold calls (and occasional email)
• Drive lead generation for the sales team by creating qualified opportunities
• Identify influencers and decision-makers in target organizations
• Manage sales activities, opportunities, and account information in our CRM (Hubspot)
• Support Kenko’s top-of-the-funnel outbound lead qualification efforts

Requirements

• 1+ years of sales experience
• Demonstrated capacity for high-volume phone work (targeting 80-100 dials per day once ramped)
• Disciplined work ethic and eagerness to learn
• Excellent phone presence
• An empathetic, service-oriented, problem-solving sales approach
• Comfort with Sales fundamentals (closing, overcoming objections, driving the conversation)

We'll be particularly excited if you also have:

• 1+ year of outbound cold-calling experience
• Experience working in early-stage startups
• Personal or professional experience in the customer verticals we serve (fitness, yoga, wellness, classes, etc.)
• Experience working, communicating, and connecting with small business owners

About You

You love speaking with people, enjoy tackling tricky problems, and are comfortable with cold calling. You are driven by quota attainment, enjoy helping small business owners, and are a clever problem solver. You connect with prospects through empathy, active listening, curiosity, drive, and customer focus.

Ramping Schedule Expectation

Kenko expects new SDRs to typically spend about 12 months in this role before progressing.

• First Month: Onboard to systems, meet teams, train in outbound sales, make first calls, focus on activity towards daily dial goal, attend weekly call reviews, target 4 qualified demos.
• Second Month: Sharpen product knowledge, overcome objections, continue honing call strategy towards daily dial goal, attend weekly call reviews, target 8 qualified demos, learn from SDR team.
• Third Month: Attain ramped goal of 12 qualified demos per month, continue weekly call reviews, comfortably navigate objections, share discoveries, manage schedule for 80-100 outbound calls per day.