Kenko is transforming the fitness and wellness industry by providing a complete, automated software solution that integrates scheduling, memberships, payments, marketing, and payroll into one powerful platform. Our mission is to empower fitness and wellness businesses to focus on what they love: making people healthy and happy, by replacing their current fragmented technology stack.
Why join the marketing team at Kenko?
- Be part of a brand and team that enjoys having fun with marketing.
- Join the rapidly growing health and wellness industry.
- Work on a business-essential SaaS product, not just a 'good-to-have'.
- Benefit from extremely high demo-to-conversion rates (40%😱).
- Engage with happy clients who provide great video testimonials.
How we do marketing at Kenko:
- We tell stories that begin with our hero's pain.
- We don't assume; we talk to our clients.
- We love highly actionable content and avoid generic content.
What will be your responsibilities?
- Implement ad campaigns across multiple channels: Google, Meta, TikTok, etc.
- Manage budgets, analyze campaign performance, and make data-driven adjustments.
- Monitor and report on key performance indicators (KPIs).
- Provide insights to improve marketing performance.
- Lead Conversion Rate Optimization (CRO) initiatives.
- Continuously refine landing pages, forms, and CTAs to maximize lead generation and customer engagement.
- Conduct A/B tests to increase conversion rates and improve user journeys.
- Monitor industry trends and competitor activities to identify opportunities and threats.
What do we need from you?
- 5+ years of experience in digital marketing with working experience in the US market.
- Expertise in paid advertising platforms (e.g., Google Ads, LinkedIn Ads) and budget management.
- Experience in single-handedly managing a monthly budget of $20k — $50k.
- Strong understanding of Conversion Rate Optimization (CRO) principles and methodologies.
- Proficiency in using analytics tools like Google Analytics, marketing automation platforms, and A/B testing tools.